Google Chairman Eric has stated in front of US Senate antitrust subcommittee that Apple’s Voice Assistant Siri could pose a serious threat to Google search core business even though its a ‘significant development’ by Apple. Google executives are so concerned about the latest development made by Apple in their Personal Assistant program Siri which provides voice assisted search which marks as start of Apple search engine business. Google Chairman Eric had even termed Siri as Apple’s ‘entry point’ into search engine business and ‘Google killer’.
He further states,
“Apple’s Siri is a significant development—a voice-activated means of accessing answers through iPhones that demonstrates the innovations in search.”
“Even in the few weeks since the hearing, Apple has launched an entirely new approach to search technology with Siri, its voice-activated search and task-completion service built into the iPhone 4S,”
“Google has many strong competitors and we sometimes fail to anticipate the competitive threat posed by new methods of accessing information,”
Apple Siri has altogether changed the game of Voice Assistance as well as search and how we use our smartphones therefore companies like Google are concerned even though 65% share of US searches, 94% of EU searches and 97% for Smartphone searches fall into Google’s basket.